Life and Business Improvement

The development in technology has made the gathering and distribution of information very easy. The monitoring and surveillance of a person’s movement and behaviour has also become very easy with recent development in technology. As the technologies bring so many developments in conducting business, a lot of concern has risen as to the privacy invasion of individual customers. To gather useful information on consumer behaviours in order to present their offerings to various segment of the market, marketers has resulted in using various means in gathering information as to what each age group, income bracket, educational status etc buys, when they buy it, where they buy it, how much of it they buy and how often they buy it. All these have become easy for marketers to obtain with minimal cost without stretching across dangerous boundaries. Such invasions of privacy have become common as it happens on daily basis. Consumers are becoming increasingly aware on how informati