There are three steps for successful selling on the internet. In a “real” store, the ones that people get out of their car and walk into, the rules are clear: they have their wallet, you have the goods. Step 1 and 2 are in sync in a virtual store, there’s always a third step. You have to make firm but natural transition to your sales pitch. 1. What are you selling? What are they buying? Rarely are you asking for cash when they walk through your door. Getting to the financial transaction is a process with pitfalls. 2. What are your attractions? What’s the reason your readers are coming to your site? It’s easy to delude yourself into thinking they came to give you money. 3. How do you direct people to your sales pitch? It’s important that this is designed and not an accident caused by the previous delusion. Lets handle these steps one after the other this way: What are you selling? What are they buying? If you are “Deck Cleaning Servi...
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