Life and Business Improvement

The key to successful business is a steady customer base. After all, successful businesses typically see 80 percent of their business come from 20 percent of their customers. Too many businesses neglect this loyal customer base in pursuit of new customers. However, since the cost of attracting new customers is significantly more than what is required to maintain your relationship with existing ones, your efforts toward building customer loyalty will certainly payoff. The following are ten success tips on how to build and sustain customer loyalty: #1. Communicate Whether it is an email newsletter, monthly flier, a reminder card for a tune up, or a holiday greeting card, reach out to your steady customers. When you are constantly in touch with your customers, it creates an ambience of camaraderie and a sense of appreciation, the situation that can always guarantee you such a customer’s loyalty. #2. Customer service Go the extra mile and meet your customers’ needs...

There are three steps for successful selling on the internet. In a “real” store, the ones that people get out of their car and walk into, the rules are clear: they have their wallet, you have the goods. Step 1 and 2 are in sync in a virtual store, there’s always a third step. You have to make firm but natural transition to your sales pitch. 1. What are you selling? What are they buying? Rarely are you asking for cash when they walk through your door. Getting to the financial transaction is a process with pitfalls. 2. What are your attractions? What’s the reason your readers are coming to your site? It’s easy to delude yourself into thinking they came to give you money. 3. How do you direct people to your sales pitch? It’s important that this is designed and not an accident caused by the previous delusion. Lets handle these steps one after the other this way: What are you selling? What are they buying? If you are “Deck Cleaning Servi...

These days it seems that “mobile” is the word on every digital marketer’s lips as the next big opportunity (right after, perhaps, “social”). US mobile advertising is predicted to reach $2 billion this year, up 50% from 2011, according to e-marketer. The entire Android operating system (now the US market leader in smartphones) was launched for the sole purpose of protecting Google ’s share of the digital advertising market as consumers shift more and more of their time to mobile devices. The Nigerian (in West Africa) mobile marketing is taking a big turn with the introduction of mobile banking and mobile money. VTN has made it more “mobile” for Nigerians to carryout transactions without going to the bank. And yet… what is mobile marketing exactly? What opportunity does it offer? And why does it always seem to be just “about” to become BIG? For many brands and traditional ad agencies, mobile is seen as a giant opportunity to deliver display and rich media adverts, the same kind o...

Many people believe that the basic issue in marketing is convincing prospects that you have a better product or service. This is not true, if you have a small market share and you have to engage in battle with larger, better-financed competitors, then your marketing strategy is probably faulty in the first place. The basic issue in marketing and especially in leadership marketing is creating a category you can be first in. It is the law of leadership: it is better to be first than it is to be better. It’s much easier to get into the mind first than to try to convince someone you have a better product than one that did get there first. You can demonstrate the law of leadership by asking yourself two questions: first, what’s the name of the first person to fly the Atlantic Ocean Solo? Charles Lindbergh, right? Secondly, what’s the name of the second person to fly the Atlantic Ocean Solo? Not so easy to answer, is it? The second person to fly the Atlantic...