One of the most critical steps in creating a new website is the design phase. Many people skip this phase entirely, and it’s easy to tell when you look at their site. The signs are everywhere and easy to see: site difficult to navigate, purpose of site difficult to discern, too many graphics and not enough text, bad colors, and other obvious errors. Designing a web site is easy. Sit down at a table with a stack of paper in front of you and think. Just think for a while. What is the purpose of my site? What do I want a visitor to do? Buy something? Send you emails? Join an association? Whatever is your purpose, that is what your site should be designed around. If you want your visitors to purchase something, then you must make it easy and convenient. Everything must flow to the purchase, and nothing must stand in ...
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