Life and Business Improvement

A dictionary is a book that defines the meaning of words. Words forms part of our daily communication with one another. Words are part of our existences. Words play a vital role in our lives, either positively or negatively. What you say has the power to create what you desire. It is written that "the power of life and death lies in the tongue". True words!! If you keep saying you're sick when actually you are not, eventually you will become sick. The words you speak controls your environment, the words you speak attract blessings to your life, your words are you dictionary. Let me ask you: What are the words in your dictionary? Your dictionary (words) determines your hope, how you react to situation and how you handle you life affairs; because your words actually create the thoughts you have. And your thoughts leads to your actions. In the middle of this year, a renowned banker committed suicide. He was a branch manager of a popular bank that was well capitalized. He lef...

Intellectual capital is an asset that is created from knowledge. Intellectual capital is a combination of human capital (i.e. the brains, skills, insights and potentials of those in an organisation) and structural capital (things like the processes wrapped up in customers, processes, databases, brands and systems). It is the ability to transform knowledge and intangible assets into wealth-creating resources, by multiplying human capital with structural capital. Developing intellectual capital is imperative, as knowledge is an asset and a source of power. Knowledge is the intellectual capital that every organisation possess. Technological developments and the internet have promoted an explosion in the scope and depth of available knowledge. As there is so much information and knowledge available, it is important for organisations to know how to creatively develop and use information. Knowledge and information have to be collected, protected, and effectively managed if th...

Promotion comes as a result of ones performance on the job over a period of time, or it could be said to be an advancement in ones profession. Succession on the other hand is a shift in position as a result of promotion, transfer, retirement or death of others. It could be as well a change in policy of an organisation leading to reorganisation of operations and human resources. Getting succession right is vital. There are two approaches that can be used at different times to ensure success. The internal selection approach advocates choosing successors from within, to ensure a smooth transition, preserve company values, and encourage employees by showing a potential career path. Most organisations struggle with how to turn succession into success. It is necessary to use either internal selection or the Darwinian approach at different levels or at different times. For example, a high percentage (80%) of senior roles may be internally appointed, while junior roles are sel...

Marketing the world over has undergone series of changes just like any other sector of our socio-economic life. From a primitive trade by barter to an organise technology driven system, the latest in marketing being viral marketing, driven by high broadband internet connectivity. Marketers from many of the largest corporations are increasingly using the internet for viral marketing. When Procter & Gamble, GM, Pepsi and most of the world’s largest brands use the internet, it opens the door and reduces the perceived risk. The term “viral marketing” was originally invented to describe hotmail.com’s email practice of including advertising for itself in outgoing mail from its users. The idea is that if an advertisement reaches a susceptible user, that person will become “infected” (i.e. become a customer or advocate) and can then go on to infect other susceptible users. As long as each infected user contacts more than one susceptible user on average, then the number of infected users ...

The key to business success lies in viewing the essentials of business such as people, customers, money, ideas, skills, reputation and others as resources that accumulate or decline. By taking a resource-based view, you will make decisions that are dynamic and forward-focused, rather than historically based. Resources interact and interconnect. This simple fact holds the key to growing and developing a business, as plans and decisions are more likely to succeed. The greatest challenge facing managers today is understanding and driving performance into the future. When the causes of performance through time are not understood, companies tend to make poor choices about their future. Japanese technology firm Canon recognized the importance of resource building in the 1970s. To overcome the formidable advantages of Xerox, the market leader, Canon focused on building tangible and direct resources, such as customers, products, distributors and money; and intangible, indirec...

Business-to-business (b2b) marketing is a situation where an organisation market its products or services to other businesses, to use either in the production of their final products or to support their operations. By differentiating this from consumer marketing, you can better understand the unique demands of business-to-business marketing and increase the likelihood of success. Business marketing may appear to be a small niche within the larger field of advertising. However, it is an area of surprising significance. This is because, more money is spent daily by companies in this area to support their operations. Arguably, the potentials of business marketing exceeds that of consumer marketing – the purchase made by businesses, government agencies and institutions account for more than half of the economic activities in industrialised countries. As a discipline, business marketing has seen an impressive growth in popularity, with more than half of marketing majors now choosing to be...

The business world is full of ups and downs. It is like unstable waters that you never know the direction of its flow. Many people the world over depend on business activities for survival. In fact the economies of all nations depend largely on the activities of businesses. Without business, there will be no economy, without economy there will be no nation, without nations, there will be no existence, without the existence of all of us, there will be no world! Business is life! Business begat money that the entire world depends on. There is no human being under the sun that has never use money or will never use money, which largely accrue as a result of business activities. Becoming a business consultant is a huge money making venture to be in. This is because, everybody as well as businesses needs you to survive or make informed decision. This is an exciting area to be, don’t you think so? You are look upon like a semi-god, you are envied by your peers, you are appreciated by the peop...